How to Visualize Value — Design Fundamentals

The zero to one guide for simple, impactful design.


By @jackbutcher, founder and CEO of Visualize Value.

What is it?

The playbook to creating meaningful visual communication.

A 30 lesson workshop that starts by teaching you the fundamental concepts, and ends in giving you the tools to execute.

Who is it for?

Suitable to take you from zero to one in design, or learn how to better articulate value as an already accomplished designer.

The Structure:

+ Why Visual Design?

+ How to Visualize Value

+ The Elements of Visual Design

+ The Tools to Visualize Value

+ Publishing Mindset & Tactics

+ Figma Templates

+ 3 Hours of "Office Hours" Bonus Content

What it'll teach you:

+ How to communicate more clearly

+ How to use restraint to create consistently

+ How to build a content brand

+ How to increase your perceived value

+ How to use design to sell your product or service

An example lesson

Design resources included

"Value Visualization" Frameworks included